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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 2: Oktober 2019" : 5 Documents clear
PERANAN PROMOSI DAN PLACE BRANDING DALAM MENINGKATKAN REPURCHASE INTENTION WISATA KULINER BAGI WISATAWAN DI KOTA BANDUNG DAN SEKITARNYA Henny Utarsih
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.691 KB) | DOI: 10.34010/jurisma.v9i2.2062

Abstract

The purpose of this study was to find out discussion of promotion implementation, description of place branding, description of repurchase intention, simultaneous promotion and partial promotion and place branding on tourist culinary repurchase intentions in Bandung and its surroundings.The object of this research is domestic tourists who have visited Bandung and its surroundings. As a research method using survey methods with descriptive and verification analysis. Data sources used are primary and secondary. Determination of the sample is done by purposive sampling. Data collection techniques were carried out through questionnaires, interviews, observations, and literature studie. The results of research are included in the good category, where branding is included in the very good category. The purpose of culinary repurchases for domestic tourists in the city of Bandung and its surroundings is included in the excellent category. Promotions and branding venues that focus on culinary repurchase intentions in the city of Bandung and surrounding areas. Keywords: promotion, place branding, intention to buy back, culinary tourism.
A BRIEF UNDERSTANDING OF ORGANIZATIONAL AMBIDEXTERITY AND DYNAMIC MANAGERIAL CAPABILITIES, AND HOW THEY RELATE? Diin Fitri Ande
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.151 KB) | DOI: 10.34010/jurisma.v9i2.2248

Abstract

The concept of organizational ambidexterity and dynamic managerial capabilities have raised researchers’ interest. Based on previous studies, this paper aims to provide a simple understanding of those two concepts, so that everyone from diverse backgrounds can easily capture the ideas of these concepts. In addition, the clear explanation of the relationship between dynamic managerial capabilities and organizational ambidexterity also provided. In short, Ambidexterity is defined as the need for the firm to achieve a balance between explore and exploit (He and Wong, 2004; O’Reilly, 2013) and the responsibility to manage both lays on the TMTs. On the other hand, Dynamic managerial capabilities emphasize the important role of managers or leaders to sense, to seize, and to reconfigure organizational skills and resources to match with changing the environment (Eisenhardt and Martin, 2000; Teece et al., 1997). TMTs dynamic managerial capabilities influence their ability to sense opportunities for ambidexterity and seize them through combining, integrating and reconfiguring exploitative and explorative resources and capabilities. Several studies have provided several examples of these two concepts are related. For instance, TMTs’ human capital describe the knowledge, education, experience, and skills of the TMTs, then logically, the TMTs that have rich working experience will be able to manage the resources for exploitative and explorative activities in the better system (Heavey, 2010).
GAMBARAN SUBJECTIVE WELL BEING PADA TENAGA KERJA GENERASI Y Seta A Wicaksana; Estu Pratiwi Novasari; Nadhila Nunanisa R; Aisyah Pia Asrunputri
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.202 KB) | DOI: 10.34010/jurisma.v9i2.2280

Abstract

Subjective well-being (SWB) is individual’s evaluation towards his life. SWB consists of three aspects: life satisfaction, positive affect and negative affect. A research conducted by Soto (2015) shows there is a reciprocal correlation between SWB and five personality dimensions (neuroticism, extraversion, openness, conscience and agreeableness). This research is consistent with a research by Diener that Subjective well-being is highly affected by personality (1999). A person with high SWB is high in extroversion, agreeableness, conscience and low in neuroticism. Objective of this research is to gain a picture of generation Y’s SWB through their personality assessment. This research involved 1107 participants, range from 18 – 37 years old. Personality is measured by NEO PI by Costa Mc Crae. The result shows generation Y is low in extraversion and openness; very low in agreeableness and conscience; and average in neuroticism. Based on the result we can conclude that generation Y’s SWB is tends to be low. Keyword: Subjective Well-being, personality, Costa-McCrae, Generation Y
BIAYA KUALITAS DAN TINGKAT KERUSAKAN PRODUK Yunike Berry; Reza Trie Bhaskara
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.263 KB) | DOI: 10.34010/jurisma.v9i2.2303

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara biaya pencegahan, biaya penilaian, baiaya kegagalan internal, dan biaya kegagalan eksternal terhadap tingkat kerusakan produk yang menjadi populasi merupakan PT. Indokom citra persada dan yang menjadi sampelnya adalah data laporan biaya kualitas. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Metode analisis data yang digunakan adalah uji asumsi klasik dan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa biaya pencegahan, biaya penilaian, dan biaya kegagalan eksternal berpengaruh terhadap tingkat kerusakan produk serta biaya kegagalan internal tidak berpengaruh terhadap tingkat kerusakan produk.
CORPORATE IMAGE AND SERVICE QUALITY PERCEPTION ON CUSTOMER’S TRUST AND ITS IMPACT TO THEIR INTEREST IN BEING CUSTOMER Munir Nur Komarudin; Ratih Hurriyati; Vigory Gloriman Manalu; Ray Yunior
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.728 KB) | DOI: 10.34010/jurisma.v9i2.2399

Abstract

This research having the purpose of establishing a model that will be used to understand, analyze, and test the gap of about variables corporate image owned by PD BPR Balongan Cirebon on purchase intention to be customer on Cirebon community, so that this research aims to build a model new for marketing in the banking sector. Analysis tool used in this study is SEM (Structural Equation Modelling). The result of the study shows there are significant effect between corporate image and trust, perception of service quality and trust, corporate image and purchase intention, trust and purchase intention, and perception of service quality and purchase intention. Keywords: Corporate Image, Perception of Service Quality, Trust, Purchase Intention

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